IP World

IP World is the ultimate memecoin platform backed by Story Foundation, bridging IP owners and degens like never before.

Launch and trade licensed IP-backed memecoins, connect with creators and gain their support. Or go full degen, tokenize your vision and build a cult that takes over the memecoin space.

What I worked on

The listing is the product. Everything a visitor decides happens on the first screen of IP-backed tokens, so first load is not a performance metric here — it is the whole impression. Most of my time went into that path: getting the listing to paint fast, and keeping the entrance animation on the tokens rather than on the wait for them.

Animation and first paint pull against each other. A staggered entrance reads as considered when the data is already there and reads as broken when it is not, so the animation has to be driven by content arriving rather than by a timer.

The same surfaces have to work on a phone held in one hand and on a desktop with several positions open at once. That is a difference in information density, not a difference in width, so the listing and the trade views are built for both ends rather than scaled down from the desktop layout.

Discovery is also the point. A token that only exists behind a client-side route is invisible to search — which, on a platform whose entire premise is people finding each other’s IP, is a product problem rather than an SEO chore. I worked on making those pages reachable and indexable.

Notes

The design constraint here is latency of feedback. Trading interfaces live or die on whether the number in front of you is the number you will get, so most of the front-end work is optimistic state that degrades honestly — showing a pending position the moment it is signed, and reconciling it the moment the chain disagrees.